About

Eddie C, Owner

I'm a dedicated plant dad, self-taught enthusiast, and a born and raised Brooklynite. I grew up in the Borough Park neighborhood of Brooklyn and spent much of my time hanging out on the stoop of my house there. The stoop had my grandmother's Tradescantia that I vividly remember her taking great care of. Aside from that, we did not have many plants in my apartment growing up and it was not until I got older that my passion for plants was inspired.

One of my first jobs was off Craigslist performing data entry for a local retailer turned ecommerce store. It was there I developed a passion for retail and the desire to open my own store one day. After years of hard work, I became a retail buyer and moved into my first apartment in Borough Park. I used what little money I had left at the end of each month to furnish it with plants, buying them at local delis and hardware stores. Unfortunately, most would die within a few weeks or never looked as good as the day I took them home. And, as with everything I'm passionate about or want to save money on, I began learning everything I could about plants and how to keep them happy in a NYC apartment. After a decade of collecting plants, I developed a large collection and caring for them became my favorite hobby. I found myself offering advice on plant care to friends, local businesses and fellow enthusiasts I met online. In 2020, I decided to open my own shop to curate a selection of healthy and high quality plants and make them accessible to everyone, from my friends, family, and neighbors in NYC to my fellow enthusiasts throughout the country. I look forward to sharing my passion of horticulture with all of you. 

Jack Dahlia, Photography & Social